YasTech Developments Blog

If it’s been a bit quiet on our blog for awhile, chances are it’s because we’ve had our heads down work­ing hard on clients’ sites. One of these that we recently launched was a redesign of J & H Homes — the ready to move homes divi­sion of J&H Builders Ware­house.

Their pre­vi­ous site was work­ing okay for them, they just had new brochures that they wanted their web­site to match up with for a con­sis­tent look through­out their mar­ket­ing mate­ri­als as well as con­vey the his­tory and strong tra­di­tion of build­ing great ready to move homes that J&H Homes has for over 40 years.

Old Design:

New Design:

The slo­gans J&H Homes wanted at the top of the web­site are not just mar­ket­ing speak, they are phrases that hon­estly rep­re­sent what J&H Homes stands for:

By fea­tur­ing large, beau­ti­ful ren­der­ings of the ready to move homes instead of just their names cus­tomers are able to, at a glance, see which home they are inter­ested in on the /our_homes page:

One week is too short of a time period to make any seri­ous con­clu­sions about their new web­site design and lay­out, but in the week since launch­ing the new design a few inter­est­ing things have been happening:

• They’ve seen increases of 20%-40% page views on most pages and as much as a 2,300% page view increase on key home design pages.
• Peo­ple are sign­ing up for their email newsletter.
• An 18% increase in the aver­age time peo­ple spend on their website.

Be sure to con­tact us if you have any ques­tions about how your web­site could be improved and help your cus­tomers find the infor­ma­tion they are look­ing for AND the infor­ma­tion you want them to find. Also, be sure to sub­scribe to our Email Newslet­ter or RSS feed.

Thanks to those of you that were able to attend our first ever tech­nol­ogy sem­i­nar on web­site analytics.

From the feed­back we got we’ll def­i­nitely be doing another one in the future — be sure to sign up for our newslet­ter if you’re inter­ested in attending.

On to the resources and links!

Slide Deck

Slides avail­able on slideshare.net

Links and Resources

Here’s a few of the tools and links men­tioned in the sem­i­nar that you may be inter­ested in:

• http://analytics.blogspot.com — Google’s blog on all things analytics.
• Ego — Ana­lyt­ics track­ing app for iPhone/iPod touch and iPad
• http://www.bitly.com — track­ing links you post on Twitter/Facebook/etc.
• Dash­a­lyt­ics — Ana­lyt­ics track­ing wid­get for OS X
• Ana­lyt­ics App — for iPhone/iPod touch and for iPad

Pho­tos

Check out flickr for pho­tos from the seminar.

Did we for­get any­thing? Some ques­tions that you didn’t get answered? Send me an email or leave a com­ment and we’ll do our best to answer your question.

If you’ve recently jumped on the Twit­ter band­wagon and look­ing for some new peo­ple to fol­low, check out Google’s handy Fol­low Finder and input a person’s name that you follow/like already and it’ll show you some other folks you might want to follow.

Here’s the results if you search for @yastech.

TEDx is:

…designed to give com­mu­ni­ties, orga­ni­za­tions and indi­vid­u­als the oppor­tu­nity to stim­u­late dia­logue through TED-like expe­ri­ences at the local level.

At TEDx events, unique talks given by live speak­ers com­bine with TEDTalks videos to spark deep con­ver­sa­tion and con­nec­tions. TEDx events are fully planned and coor­di­nated inde­pen­dently, on a community-by-community basis.

TEDxSaska­toon is com­ing in Octo­ber, 2010. Fol­low along on Twit­ter for updates or visit the site to sign up and vol­un­teer.