YasTech Developments Blog

Def­i­n­i­tion from dictionary.com:

Gram­mar. any mem­ber of a class of words that in many lan­guages are dis­tin­guished in form, as partly in Eng­lish by hav­ing com­par­a­tive and superla­tive end­ings, or by func­tion­ing as mod­i­fiers of nouns, as good, wise, perfect.

Here’s a video clip of Apple’s recent iPod keynote with every­thing cut out except for the adjectives:

Direct link to video

It’s a funny video to watch and obvi­ously it takes every­thing out of con­text but it does present an oppor­tu­nity to think about how you present your busi­ness and the words you are using. Is your web­site (or face­book page, twit­ter account, etc.) using the right adjec­tives to accu­rately describe the prod­uct or ser­vice you are offer­ing to your customers?

What would your lat­est newslet­ter, blog post or radio com­mer­cial sound like if you lis­tened to it with noth­ing but the adjectives?