YasTech Developments Blog

Num­bers don’t always tell the whole story, but it’s still impor­tant to look at when you’re eval­u­at­ing a web­site (or prod­uct). In the last month our website’s (http://www.yastech.ca) top two refer­ring sources were twitter.com and facebook.com. Not too sur­pris­ing since we’ve been increas­ing our involve­ment on both those sites as of late.

What is inter­est­ing is how the stats dif­fer for each site:

Pages/Visit (when they came to your site, how many dif­fer­ent pages did they visit — higher num­ber is bet­ter):
Twit­ter — 1.34
Face­book — 3.71

Aver­age Time on Site (how long did they spend on your site — longer time is bet­ter):
Twit­ter — 00:07
Face­book — 01:17

Bounce Rate (did they stick around on your site or head else­where — lower num­ber is bet­ter):
Twit­ter — 75%
Face­book — 5.88%

So we could infer from these num­bers that peo­ple who click on links from Face­book are a more likely to engage in your product/website/blog than peo­ple com­ing from Twitter.

It’s an inter­est­ing stat to pay atten­tion to, but as stated above, it doesn’t always tell the whole story.

YasTech pitch: Have you looked at the stats from your web­site lately? Do you know how to? Get in touch with us if you’d like to learn more about how your site is doing.