19 January 2010 ~ 0 Comments

Consumer Expectations Are Changing

From a recent Gary Vayn­er­chuk video blog. Watch the video and then read on below:

So what do you think? Have you, as a con­sumer, changed your expec­ta­tions of com­pa­nies you pur­chase from in regards to their respon­sive­ness? Are you frus­trated if the store you buy from doesn’t have a Face­book, Twit­ter or even a web page that you can com­plain to or praise them on?

For the busi­ness own­ers out there — does your busi­ness have a way for your cus­tomers to engage with you? And more impor­tantly per­haps — are you engag­ing with your cus­tomers in the social media arena that they are try­ing to engage with you in?

The con­ver­sa­tion is going to hap­pen whether you’re there or not. It’s cer­tainly bet­ter to be a part of it and attempt to make a pos­i­tive out of a poten­tial negative.

Be sure to con­tact us if you have any ques­tions about how your busi­ness could do a bet­ter job of engag­ing with your cus­tomers. And be sure to sub­scribe to our Email Newslet­ter or RSS feed.

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