YasTech Developments Blog

Inter­est­ing read­ing in this quick case study of a Happy Cog Karaoke con­test:

Tak­ing into account that there are four of us in our group doing the same thing daily and cumu­la­tively hav­ing the largest fol­low­ing on Twit­ter and Face­book, the results have been quite shock­ing and a lit­tle dis­heart­en­ing. Cal­cu­lat­ing the num­ber of votes we get per day, it’s just over 100. Divided between four of us, that is 25 each. And see­ing that I’m vot­ing 5x for myself (one on each browser and one on my phone browser) each day, that’s 20 per day! See­ing that I have 31,815 fol­low­ers on Twit­ter alone, that’s 0.06% of my fol­low­ers that are actu­ally voting (and that’s tak­ing into account that peo­ple are vot­ing only once!). Not to men­tion that I also got the infa­mous Gary Vayn­er­chuk to ask his 878,000+ fol­low­ers to vote and my SEO friend, Dean B to sprin­kle it through is network…which got us prob­a­bly a cou­ple dozen votes in total.

Empha­sis mine.

While a karaoke con­test isn’t exactly the great­est met­ric for fol­lower sup­port, it does pro­vide an inter­est­ing data set to inves­ti­gate how loyal your followers/fans are on social net­works. As we’ve posted about in the past, vis­i­tors to our web­site from Face­book do seem more inclined to spend longer on your site than Twit­ter fol­low­ers do but that doesn’t require any actual action step other than to leave a browser win­dow open.

There’s an inter­est­ing dis­cus­sion in the com­ments sec­tion of that post, includ­ing one com­ment from Erica that con­firms what we’ve been see­ing with our clients:

My largest asset is my email list. With ~4,000 peo­ple on it, it out­per­forms EVERY other method by thou­sands of times. Sec­ond is my blog’s RSS readership–though they don’t buy as much, they tend to engage.

But I can blast out an email to my list and get hun­dreds of click-throughs and replies in a mat­ter of min­utes. Don’t know what it is about email, but it really is effec­tive, and at this point I think any online busi­ness with­out a list is doing itself a disservice.

Be sure to con­tact us if you have any ques­tions about how your busi­ness could do a bet­ter job of engag­ing with your cus­tomers, includ­ing start­ing up an email newsletter.

And be sure to sub­scribe to our Email Newslet­ter or RSS feed.