YasTech Developments Blog

If it’s been a bit quiet on our blog for awhile, chances are it’s because we’ve had our heads down work­ing hard on clients’ sites. One of these that we recently launched was a redesign of J & H Homes — the ready to move homes divi­sion of J&H Builders Ware­house.

Their pre­vi­ous site was work­ing okay for them, they just had new brochures that they wanted their web­site to match up with for a con­sis­tent look through­out their mar­ket­ing mate­ri­als as well as con­vey the his­tory and strong tra­di­tion of build­ing great ready to move homes that J&H Homes has for over 40 years.

Old Design:

New Design:

The slo­gans J&H Homes wanted at the top of the web­site are not just mar­ket­ing speak, they are phrases that hon­estly rep­re­sent what J&H Homes stands for:

By fea­tur­ing large, beau­ti­ful ren­der­ings of the ready to move homes instead of just their names cus­tomers are able to, at a glance, see which home they are inter­ested in on the /our_homes page:

One week is too short of a time period to make any seri­ous con­clu­sions about their new web­site design and lay­out, but in the week since launch­ing the new design a few inter­est­ing things have been happening:

• They’ve seen increases of 20%-40% page views on most pages and as much as a 2,300% page view increase on key home design pages.
• Peo­ple are sign­ing up for their email newsletter.
• An 18% increase in the aver­age time peo­ple spend on their website.

Be sure to con­tact us if you have any ques­tions about how your web­site could be improved and help your cus­tomers find the infor­ma­tion they are look­ing for AND the infor­ma­tion you want them to find. Also, be sure to sub­scribe to our Email Newslet­ter or RSS feed.