Clever bit of viral marketing by Xerox. Nowhere in the video does it even mention a Xerox product, the Xerox brand or tagline or the way Xerox can help you until the very end. Think of the marketing dollars put into producing a video of this caliber (in the tens of thousands of dollars) to […]
Still not convinced that it’s worth having a video on your website? “We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time. It’s hard to put an exact dollar amount on it, but I would say that […]
Click here to view our October newsletter. This month we talk about keeping up with events at the World Junior Hockey Championships, our new logo and editing video. If you’re not receiving our monthly newsletters, feel free to subscribe in the sidebar to the right.
Numbers don’t always tell the whole story, but it’s still important to look at when you’re evaluating a website (or product). In the last month our website’s (http://www.yastech.ca) top two referring sources were twitter.com and facebook.com. Not too surprising since we’ve been increasing our involvement on both those sites as of late. What is interesting is […]