YasTech Developments Blog » Newsletters

Email Newsletter Writing Advice

Chris — Tue, 10 Aug 2010 21:12:12 +0000

At YasTech we’re big fans of email newsletters and the opportunities that exist for businesses in reaching out directly to their prospective customers through email — obviously not in a spammy, annoying way!

This article on Copyblogger talks about 5 reasons your newsletter isn’t getting the response you think it should from your customers. The 5 reasons they give are:

Your newsletter isn’t helpful
Your voice isn’t particularly compelling
You’re not telling stories
You have a half-hearted call to action
You don’t have a specific frequency

You’ll have to read the rest of the article to get all the details but something that is important to remember is that these rules don’t just apply to your newsletter. They also apply to your website. Many websites aren’t really helpful, compelling, lack a true story or narrative, have half hearted calls to action and, in the case of many blog based web sites, aren’t updated frequently enough.

Try viewing your website through they eyes of someone who doesn’t know anything about your business. What would they want to find out? What would they expect to find on your site? Try to put aside your own preferences, likes and dislikes and focus on what content should be on your site to help someone want to engage with your business.

You should contact us if you’d like to figure out what the content should be on your website.

March Newsletter — Quick Tips for Websites

Chris — Fri, 26 Mar 2010 20:17:37 +0000

Our March newsletter almost slipped into April, but we managed to get it out the door with a few days to spare. Find out why by clicking here to view our March Newsletter.

Be sure to contact us if you have any questions about how your business could do a better job of engaging with your customers. And be sure to subscribe to our Email Newsletter or RSS feed.

February Newsletter — Numbers

Chris — Thu, 11 Feb 2010 20:04:48 +0000

We’ve just sent out our February newsletter, titled ‘The Power of Numbers’, where we talk about website stats, success stories and todayinSK.ca.

Click here to view the newsletter.

Be sure to contact us if you have any questions about how your business could do a better job of engaging with your customers. And be sure to subscribe to our Email Newsletter or RSS feed.

January Newsletter

Chris — Thu, 14 Jan 2010 21:10:51 +0000

We’ve just sent out our January newsletter. In this month’s edition we talk a bit about our past, the death of email and what YasTech has coming up in 2010.

Click here to view the January newsletter.

If you’re not already subscribed, you can do so over on the right hand side of this site. We’d love to hear your feedback on the newsletter and anything else we’re doing. Leave a comment on this blog or send us an email and we’ll respond in a timely fashion.

Email Newsletter — November Edition

Chris — Wed, 04 Nov 2009 21:38:57 +0000

Click here to view our October newsletter.

This month we talk about keeping up with events at the World Junior Hockey Championships, our new logo and editing video.

If you’re not receiving our monthly newsletters, feel free to subscribe in the sidebar to the right.

Email Newsletter — October Edition

Chris — Wed, 07 Oct 2009 17:25:20 +0000

Click here to view our October newsletter.

If you’re not receiving our monthly newsletters, feel free to subscribe in the sidebar to the right.

Email Newsletter — September Edition

Chris — Tue, 08 Sep 2009 22:44:55 +0000

Click here to view our first newsletter. Remember to come back after you read it and leave us a comment or two on what you liked, didn’t like and what you’d like to see in next month’s newsletter.