This article on Copyblogger talks about 5 reasons your newsletter isn’t getting the response you think it should from your customers. The 5 reasons they give are:

• Your newsletter isn’t helpful
• Your voice isn’t particularly compelling
• You’re not telling stories
• You have a half-hearted call to action
• You don’t have a specific frequency

You’ll have to read the rest of the article to get all the details but something that is important to remember is that these rules don’t just apply to your newsletter. They also apply to your website. Many websites aren’t really helpful, compelling, lack a true story or narrative, have half hearted calls to action and, in the case of many blog based web sites, aren’t updated frequently enough.

Try viewing your website through they eyes of someone who doesn’t know anything about your business. What would they want to find out? What would they expect to find on your site? Try to put aside your own preferences, likes and dislikes and focus on what content should be on your site to help someone want to engage with your business.

You should contact us if you’d like to figure out what the content should be on your website.

Grammar. any member of a class of words that in many languages are distinguished in form, as partly in English by having comparative and superlative endings, or by functioning as modifiers of nouns, as good, wise, perfect.

Here’s a video clip of Apple’s recent iPod keynote with everything cut out except for the adjectives:

Direct link to video

It’s a funny video to watch and obviously it takes everything out of context but it does present an opportunity to think about how you present your business and the words you are using. Is your website (or facebook page, twitter account, etc.) using the right adjectives to accurately describe the product or service you are offering to your customers?

What would your latest newsletter, blog post or radio commercial sound like if you listened to it with nothing but the adjectives?