YasTech Developments Blog

We thought we’d extend an invi­ta­tion to you to join our office pool in attempt­ing to pre­dict what Steve Jobs and Apple will unveil tomor­row at their big media event in Cal­i­for­nia.

The win­ner from our Office Pool Pre­dic­tion was Ben Thurmeier. Ter­rance Cen­non had got more answers right, but Ben picked the right name.

So con­grat­u­la­tions to Ben. Your ani­mated GIFs and copy of Front­page ’98 are in the vir­tual mail!

Be sure to con­tact us if you have any ques­tions about how your busi­ness could do a bet­ter job of engag­ing with your cus­tomers. And be sure to sub­scribe to our Email Newslet­ter or RSS feed.

From a recent Gary Vayn­er­chuk video blog. Watch the video and then read on below:

So what do you think? Have you, as a con­sumer, changed your expec­ta­tions of com­pa­nies you pur­chase from in regards to their respon­sive­ness? Are you frus­trated if the store you buy from doesn’t have a Face­book, Twit­ter or even a web page that you can com­plain to or praise them on?

For the busi­ness own­ers out there — does your busi­ness have a way for your cus­tomers to engage with you? And more impor­tantly per­haps — are you engag­ing with your cus­tomers in the social media arena that they are try­ing to engage with you in?

The con­ver­sa­tion is going to hap­pen whether you’re there or not. It’s cer­tainly bet­ter to be a part of it and attempt to make a pos­i­tive out of a poten­tial negative.

Be sure to con­tact us if you have any ques­tions about how your busi­ness could do a bet­ter job of engag­ing with your cus­tomers. And be sure to sub­scribe to our Email Newslet­ter or RSS feed.

Clever bit of viral mar­ket­ing by Xerox. Nowhere in the video does it even men­tion a Xerox prod­uct, the Xerox brand or tagline or the way Xerox can help you until the very end. Think of the mar­ket­ing dol­lars put into pro­duc­ing a video of this cal­iber (in the tens of thou­sands of dol­lars) to only have one men­tion of their brand.

Direct link to video

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We’ve just sent out our Jan­u­ary newslet­ter. In this month’s edi­tion we talk a bit about our past, the death of email and what YasTech has com­ing up in 2010.

Click here to view the Jan­u­ary newslet­ter.

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